Logo design for the young and dynamic Artho Eksteen fashion label.
Artho Eksteen is a fashion designer based in Cape Town and the winner of the 2021 SA Fashion Week New Talent Search Competition.
A small start-up fashion brand established in 2020 with a focus on place womenswear. The design usually places focus on surface embellishments, fabrication and details. The clothes take inspiration from classical design styles and silhouettes and regularly feature off-beat and often quirky elements. The garments often take on a more experimental and artful approach. Artho loves to use Eco-friendly and organic fabrics for his designs.
I thoroughly enjoyed working on this logo design. Artho wanted something classical yet with a quirky appeal. He takes his inspiration from art styles like Dada and the surrealists.
I’ve subsequently done some pattern designs for him for fabrics to be used in his new collection to launch during the first quarter of 2022. Watch this space for the images that will be posted after the launch.