Infographics are one of the easiest ways to explain systems and process data. So, why not pep up your important but often text-heavy company information by presenting it as interesting and visually appealing infographics? This ensures quick and easy communication of, often complex, information and captivating an audience that might otherwise be lost by having to wade through reams of text.
Infographic design includes the use of images, text, diagrams and most often the creations of a custom set of icons or illustrations, created especially for you.
This process involves close interaction with my clients from the onset, as only the most important information must be delivered and the client is the best person to point that out. After brainstorming the concept, we’ll decide what images to use as inspiration to streamline the design process. These infographics and icons will be available to use in many other areas of your brand communication like on your website, in your presentations or other digital marketing materials.
It is important to keep in mind that using too many infographics in your website content might negatively influence the effectiveness of your SEO rankings.