• To create a logo for Energy Traders –without using the typical elements
• To bring elements of movement and play into the design
• To depict the idea of a progressive go-getting spirit
• To depict the idea of finding a way to live outside of the ‘norm’. Find alternative ways of sustaining oneself in the environment. In so doing, find your piece in the puzzle and find your peace!
• All that, whilst maintaining some simplicity and sense of serious business.