Logo design and packaging

About This Project

Logo design for packaging and other brand elements for Lucent, a clothing label for bespoke evening wear under the banner of House of Lucent. This young start-up fashion designer came to us with big dreams. This client has a clear vision of where she wants to take her brand and has the desire to do everything right from the start. We helped with name generation for the holding company and aimed to design a logo with a logo icon, that will stand the test of time.

Apart from name generation and logo design, we’ve also assisted with product swing tickets and recently designed packaging labels and stickers for the launch of her first formal jacket range.