Brand consulting

About This Project

Brand consulting and web design project completed for the Kommetjie-based artist, Noeleen Kleve.

Noeleen approached me to help with the overhauling of her website. Initially, she was in two minds about how big she wanted to go. Her existing site was built many years ago and was in dire need of a new look. This turned out to be an entire brand consulting and rebrand of her website.

I helped her to get back to the focus of her art practice and rethink her web content. We updated all her web images and incorporated this all with an Instagram re-launch campaign. Noeleen did a lot of background work. This step is vital when it comes to branding your business, using me as a sounding board and guide along the way.

Clients are often reluctant to do the work that is required from their side, to assure the successful roll-out of their branding. Noeleen was amazing in stepping up to the challenge!

The web design was SEO optimised to ensure greater visibility on Google and other search engines. She also added a newsfeed to her site, to drive higher future traffic to her social platforms, and back.

I tweaked her logo and created web graphics for the banners and other visual images for the pages. We also created a freebie content link to her Mailchimp list.

These images include the wireframes designed for sign-off before we started building the site. Visit her site here for a closer look.

For more information on brand consulting and web design, contact me!